Minimum size, landscape video: 720 by 379 pixels (1.9:1 aspect ratio) Minimum size, square video: 720 by 720 pixels (1:1 aspect ratio) Recommended specs:.MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame rate 30fps But, for best results, you ideally want to choose a video that’s 820 x 462 pixels in size (although videos of this size will get cropped slightly when viewed on a computer). Caption: The Facebook feed video supports all aspect ratios. The Best Facebook Video Format. Video size is the most noticeable part of your ad design. Recommended Video Format: If your video is 1080 x 1920 px, ensure key elements appear within a 1080 x 1420 title-safe area. Facebook’s dedicated Help Centre states that your cover video should be at least 820 x 312 pixels. The maximum resolution for a live video is 720 x 1280 at 30 frames per second. The second one is the size of the video when someone clicks the share button found directly under an “actual” Facebook video. Undoubtedly 9:16. The size of the profile picture that is seen in the comments you make, however, is scaled down and resized to a square image of 40px by 40px.. Lastly, if someone clicks on your profile photo, it can be displayed as large as 850px by 850px.The highest resolution Facebook will store is 2048px by 2048px. Before you upload a video, make sure the video is encoded in one of the file formats that Facebook accepts. Content from the “Text” field is placed below the video. This creates a space to share organic, real-life updates from your business such as behind-the-scenes videos without worrying about the quality of production. At least 600 x 315 (for landscape video) or 600 x 600 (for square video). Download the video file. A Facebook ads case study from Animaker shows that the vertical videos perform much better than the horizontal ones in terms of reach, engagement, and even video completion rates. To test their performances, they ran a Facebook split test for their ad. he maximum aspect ratio is 191 x 100, and the a. as a result of this video ad that’s not explicitly highlighting their products. 2:1 aspect ratio for monoscopic videos and 1:1 stereoscopic videos (according to Facebook). If you upload a video that's higher resolution than that, Facebook will downsize the video. The Facebook video thumbnail should have the same aspect ratio as your video and a high resolution. MPEG-4 compresses both your audio and video to reduce file sizes while maintaining quality. Unlike Facebook feed and similar videos, you have significantly more user attention when they’re on your Facebook page with no distraction of content from others. Go on the longer side if your story requires so in order to be told correctly. Approved publishers may choose to place ads within their Instant Articles, and your video ad can appear whenever people from your audience read these articles. Facebook Marketplace is a great place to discover and purchase items, so if you are looking for conversions, it’s one of the best places to start. Use this chart to determine video specifications for each placement. Caption: To play it safe and maintain quality after uploading your video, regardless of your type of video or channel, go with MP4 (MPEG-4). After the Stories feature exploded on Instagram, it was introduced on Facebook and now allows you to create short photo and/or video updates that disappear after 24 hours. PAGE POST LIKE AD and PAGE POST EVENT: recommended image width is 1200 and height is 444 px. The already iconic Squatty Potty ad has reached over 50 million views on Facebook and YouTube using Instream Ads. They are great for eCommerce, but you can also find creative ways to use them to promote all kinds of video content. Make sure you also add a headline (40 characters), link description (up to 20 characters), and text with up to 125 characters. source video available that meets the Facebook video ad size and ratio limits, without letter or pillar boxing. They appealed to the audience’s curiosity and had great results. You now have the Facebook video specifications and you’re ready to start creating videos to wow your Facebook audience. source video available that meets the size and ratio limits, without letter or pillar boxing (black bars). videos are recommended for the best results. But, generally speaking, you can create Facebook ads to: Let’s take a look at the characteristics of each placement to see where each of them excel, so you can decide where to place your video ads to maximize results. In this video we'll show you how to create a Facebook cover video from scratch or using any landscape video you have. However, studies show that the best Facebook video ads length is approximately 15 seconds, since shorter videos may perform better. Fun and creative videos like this one, created to boost engagement and reach, are great for the newsfeed placement since they usually capture the audience’s attention in seconds and are likable and shareable. Facebook apps and services support a wide range of video styles. These ads are effective because users can scroll through a range of related videos before taking action: clicking a link. Your Page’s profile picture displays at 170×170 pixels on your Page … Facebook Collection ad image and video specs dimensions and guidelines. Facebook also stores a higher resolution version at 320px by 320px.. . We got your back (spoiler: the answer is ‘no’). Here’s a helpful tutorial that can walk you through the process. While Facebook hosts a variety of aspect ratios (including 1.91:9, 16:9 full landscape, 1:1 square, 4:5 Vertical, 2:3 vertical, and 9:16 full portrait/vertical), it has fully embraced vertical video largely due to vertical video engagement rates with mobile viewers. That’s good news because it means you can test many styles until you find those that work the best for your unique audience and brand. Not all video aspect ratios are allowed or even fit all the Facebook video ads placements, so make sure you carefully read the video ads Facebook specs. Before you upload a video, make sure the video is encoded in one of the file formats that Facebook accepts. Step 4: Add your media Facebook Video Size And Aspect Ratio. Make sure you consider this before choosing the right video aspect ratio for your ad. The ideal Facebook video dimension is 720p (frame size of 1280px wide by 720px high). From turning panorama photos from your smartphone into a so-called 180 video to using a special camera to capture the full scene, you can use these videos to take your viewers deep into your universe. When the editor opens, select the necessary preset or input custom dimensions. Here are the specs to … We know this might not be specific enough, but your video can be anything from a full-blown demonstration to a video made of images of your product in use. From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason. You can upload a simple video, a 360 video, or a video carousel to show up on the user’s newsfeed, so let’s take a look at what are the technical specifications and sizes for each video type. This way, they are more similar to good old TV commercials. Ours is 37 seconds long! Wondering if this means you now have to produce 3-hour long movies in all aspect ratios? Facebook video is slowly becoming the industry standard when it comes to advertising. Keep your videos as short as you can while still telling the whole story, and ensure every scene and image has earned its place in it and contributes to the big picture. You can even tell a story about your business and encourage people to take specific action. It helps you make the most out of every inch of the screen! Sound is optional but strongly recommended by Facebook in this context. Vertical Video Aspect Ratios Vertical video (also known as “portrait mode” video) comes in a few shapes and sizes, but generally vertical video means a video with an aspect ratio of 9:16. Effectively, Facebook Feed Video Ads are the same as Facebook Feed Image Ads, but they use a video in place of a still image. Your video file size can be anywhere up to 1.75GB and about 60 frames per second. The Facebook video thumbnail should have the same aspect ratio as your video and a high resolution. Aim to follow these Facebook Stories best practices: Make sure your Facebook Stories are not longer than they should be. The maximum file size is 4GB, maximum length 60 seconds, maximum frame rate 30fps.Your video should not exceed 4GB in size, must be within ratio limits, have H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. The minimum aspect ratio is 90 x 160; the maximum aspect ratio is 191 x 100, and the aspect ratio tolerance is 0.01. You can use horizontal or vertical videos. Facebook Video Thumbnails Best Practices & Examples. For example, a video won't be accepted if it's less than 1.75GB but more than 45 minutes long. None of the video sizes references any external sites such as YouTube. 11 Facebook Ad Mistakes You’re Probably Making (& How to Avoid Them) Headline: 25 characters. Recommended Video Format: Either way, they come with a link, so make sure you get to the point in each of them quickly; aim for 15 seconds in length. They show up in the best place to get people’s attention, alongside posts from friends, family, and favorite brands—their newsfeed. If you still haven’t tried using a video instead of your Facebook page cover image, you’re missing out. , so it all depends on your targeting and where your audience spends the most time. Vertical videos with aspect ratios taller than 4:5 will be masked to 4:5. You can use it as an instant storefront, a lookbook, or for product demonstration purposes. Other important considerations for video size. The Facebook in-stream video supports all aspect ratios from 9:16 to 16:9, but 16:9 is recommended. The maximum caption for Facebook carousel video caption is 2,200 characters, although 125 characters is a sweet spot for most people. There’s no firm size you must stick to, except for ads. Video captions are not available for this ad placement, so if needed, subtitles or captions must be added when you create the video. Creating a Facebook cover video is easier than you might think. Facebook also reported that 75 million people visit their own video platform—Facebook Watch—every day, so it definitely feels like the right place to be when it comes to video. But, for best results, you ideally want to choose a video that’s 820 x 462 pixels in size (although videos of this size will get cropped slightly when viewed on a computer). The minimum width is 600 pixels, and the length depends on the aspect ratio. These were all the Facebook video sizes and specifications you need to know to start rocking your ad campaigns. source video available that meets the size and ratio limits. If you don’t upload the exact dimensions, Facebook will choose the center part of your image. For videos under 9:16, colored gradient bars are rendered above and below. Facebook’s 360 videos are so versatile and bring so much opportunity with the right equipment and planning that, once you’re inside the above video length and resolution restrictions, you can pretty much create anything you want—which is why we won’t suggest a recommended video length or dimensions beyond the above. As a result, the company also saw a. owever, shorter videos may perform better. Use shorter videos that quickly communicate the message or longer videos that grab people’s attention and encourage them to stay. The 360 video on Facebook allows viewers to have unique, immersive experience by turning their device or dragging their fingers to explore every angle. They load quickly (using five times less data than videos!) Below, you can see a great Facebook video ad example from Red Bull that promotes their annual. If that’s how you feel, this is the right guide for you. Rightfully so! . The minimum dimension is 500 x 500. Facebook Slideshow Video Specs (Organic + Ads), 8. Images with more than 20% text may be removed. That’s a great way to advertise a video, since the scenes seem to come alive in front of your audience, making a significant impact. Facebook recommends uploading the highest resolution source video available that meets the size and ratio limits, without letter or pillar boxing. Directly below are organic, non-ad videos. You can upload videos that have up to 240 minutes. Facebook Slideshow ads resemble a video, but can actually be made out of images or short video clips. However, if you’re trying to catch and retain people’s attention, you might want to make shorter videos. What does this mean for recommended Facebook cover video specs? Video captions are not available for this ad placement, so if needed, you need to add subtitles when you create the video. By testing out various dimensions, you can be sure to choose the video size that fits your business needs best. Step 3: Choose the correct aspect ratio to create a FB cover video. The video is automatically resized to a 16:9 aspect ratio after you upload it. Resize your video file. Vertical 4:5 ratio is also accepted but not recommended. The formal sizes and specifications for Facebook Feed Video ads are: Recommended to upload the highest-resolution source video available without letter or pillar boxing (no black bars). Headline: 25 characters, description: 30 characters. And grab a free Facebook cover photo template here. Download free PDF with all social video specs. Another great place to advertise your video is the search results page on Facebook. The Facebook in-stream video supports all aspect ratios, has reached over 50 million views on Facebook and YouTube using Instream Ads. In other words, your viewer’s attention is only there while it’s interesting, so if you fill your videos with redundant content, they will keep scrolling. That’s precisely why you should focus your efforts on creating more video content to promote your products or services. Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. You can use the square size that fits most devices, or you can break down your ads and create different versions of your video for the mobile feed and desktop feed. Having the right Facebook image size is important because if you mess it up, then the images will look all blurry, distorted, and reflect poorly on your brand. Facebook Instant Experience (IX) video: Recommended size: 1200 by 628 pixels. After a little bit of processing time, your freshly compressed Facebook vid will be ready to view. Similar to the Facebook In-stream video case, your audience is already in the watching mode, so you can reach them and get your message across in a compelling manner. All the sizes reference strictly Facebook dimensions. Avoid any technical issue by following Facebook’s video specs. The aspect ratio can vary from 1:91 to 9:16. Creating a good story arc can be better put into practice with two or three 10-second stories than trying to cram it into a single two-minute one. Effectively, Facebook Feed Video Ads are the same as Facebook Feed Image Ads, but they use a video in place of a still image. The dimensions for cover videos are significantly different than other Facebook videos due to the nature of the space. You may have some great cover artwork with a facebook cover photo at present, but nothing will attract your customers more than some beautiful moving images. Facebook lets you upload video files that are up to 1.75GB in size, as of publication. Facebook photo thumbnail size: 105 x 105 pixels; Facebook mobile video size: 560 x 315 pixels; Facebook right column video size: 254 x 143 pixels; ALL Facebook ad image sizes; Click the links above for more info on each topic. 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